CONTENT MARKETING

Content marketing is a plan of attack under the umbrella of digital marketing that is focused on creating and distributing valuable, relevant, and consistent content to a clearly defined audience. It is different from traditional marketing. Instead of selling or pushing products or services on prospective users, content marketing informs, entertains, or educates users via a variety of channels and mediums such as blog posts, videos, infographics, email, white papers, and podcasts. The key to successful content marketing is to develop a relationship of trust and credibility over time. Establishing a brand or voice that consumers turn to for insight or guidance will in the long run position your brand in the mind of a prospect when it comes time to make a purchase.

Aside from reliability and awareness, content marketing typically achieves measurable business results. Content marketing funnels organic traffic through meaningful SEO opportunities that brand between multiple related touchpoints as a Buyer Person navigates a redirect to the business based on previous search habits. Delivering content that directly addresses a valued audience’s pain points, triggers, and/or experience, creates leads, and nurtures conversions based on SEO driven content. From budgetary perspectives, content marketing is considerably less expensive than traditional advertising and often creates more engagement opportunities for every dollar spent. Content marketing cultivates lasting customer loyalty as a long-term strategy providing relevant content that drives value, instead of leveraging a sales message that interrupts consumption.